I recently saw a 1988 video of then Washington Forest Protection Association President Stu Bledsoe addressing students at Business Week and talking about the good that business does and the need to communicate the positives.
Bledsoe was a World War II fighter pilot, Ellensburg rancher, former state legislator and state agriculture director under Gov. Dan Evans. In the late 1980s, Bledsoe recognized private forest landowners were losing ground with the public because people only saw them as "clearcutters" and "slashburners."
So Bledsoe got the WFPA board to authorize a comprehensive public opinion survey and low and behold his members learned that no only did people not understand logging, but didn't like them or the landowners and thought they were harming forests, streams and wildlife.
Before Bledsoe could see the fruits of his vision, he died in 1989 of cancer. However, the foundation was laid and today the "Forests and Fish" communications campaign is paying huge dividends.
It didn't start so well. In October 1990, Moore polling found just 37% of Washington State’s voters approved of forest products companies’ actions, while 51% disapproved. Our data revealed the public’s negative reaction was due, in large part, to companies not communicating their story, Bob Moore said at the time.
Today, Moore, the highly respected northwest public opinion pollster, released the results of the latest public opinion survey. The results would warm Bledsoe's heart and no doubt he is grinning from ear to ear in another world.
In a Moore Information statewide survey of likely voters in Washington, 70% said they believed private forest landowners protect wildlife habitat on their forest land “very” or “fairly” well. In addition, 66% said they thought private forest landowners protect fish habitat in streams “very” or “fairly” well and 64% said they thought water quality in streams on private forest land was “very” or “fairly” well protected.
Further, there was widespread agreement throughout the state among all voter subgroups that habitat and water quality on private forest land was “very” or “fairly” well.
The resources which WFPA members have dedicated to communicate what they do and how they do it ought to be a lesson for us all. We have to tell our story and make the long term commitment to let people know what we do in business is important to them. When you have the public on your side it is hard for the politicans to argue against your position. Many battles are won in the court of public opinion.
Are Private Forest Landowners Doing
a Good Job Protecting Wildlife Habitat, Fish Habitat and Water Quality?
