Over at Editor and Publisher, Steve Outing thinks newspapers are way too objective when it comes to climate change.
I've ... been thinking about the newspaper industry and global warming. And
frankly, I don't think newspapers are doing enough. Indeed, newspapers' fabled
commitment to "objectivity" has been a detriment to efforts to combat global
warming.
He goes on (and on - it's a long column), but here's his thinking
I have no quibble with the status quo when it comes to controversial issues where
there is a significant split of opinion.
... But advocacy in terms of enouraging
people to act to alleviate climate change is really a wholly different issue.
There's clearly scientific consensus that humans are altering the planet's
climate, and that the effect is accelerating. Stronger hurricanes, melting
glaciers and sea ice, worse wildfires and longer fire seasons, more severe
droughts and flooding, and more frequent bizarre weather events overall.
The few critics of the consensus are a small and
shrinking group, who to most observers seem irrelevant. To the mainstream, they
may as well be flat-earthers.
He yearns for the good old days of muckraking and advocacy and gives editors some suggestions, including a "behavior-change campaign," contests (my carbon footprint is lower than your carbon footprint), and suggestions for automakers.
Nicely timed is this Wall Street Journal "denier's confession" by Bret Stephens. Here's just one excerpt from an excellent litany. As they say, read the whole thing. If you can't get it online, buy or borrow the paper.
I confess: Denial never solves anything. But neither does sensational and deceptive journalism.
Newsweek illustrates this point by its choice of cover
art -- a picture of the sun, where the surface temperature hovers
around 6,000 degrees Celsius. Given that the consensus scientific
estimate for average temperature increases over the next century is a
comparatively modest 2.6 degrees, this would seem a rather Murdochian
way of convincing readers about the gravity of the climate threat. On
the inside pages is a photograph of a polar bear stranded on melting
ice. But the caption that the bears are "at risk" belies clear evidence
that the bear population has risen five-fold since the 1960s. Another
series of photographs, of a huge Antarctic ice shelf that quickly
disintegrated in 2002, suggests the imminence of doom. But why not also
mention that temperatures at the South Pole have been going down for 50
years?
He offers an explanation for why, despite what seems to be an already well developed willingness to skirt the demands of objectivity in some media circles, the public clings to some doubts.
if Americans are not fully persuaded of the dangers of global warming,
as Newsweek laments, don't chalk it up to the pernicious influence of
the so-called deniers and their enablers at ExxonMobil and Fox News.
Today, global warming is variously suggested as the root cause of
terrorism, the conflict in Darfur and the rising incidence of suicides
in Italy. Yet the 20th century offers excellent reasons to be
suspicious of monocausal explanations for the world's ills, monomaniacs
intent on saving us from ourselves, and the long train of experts
predicting death by overpopulation, resource depletion, global cooling,
nuclear winter and prions.
I don't think carbon footprint contests will change that.
UPDATE Outing's column generated some comments for E&P.